our history.

Behave4 is a world pioneer management consulting firm that applies Behavioral Economics to provide private and public organizations with a deeper knowledge of why employees and customers/users behave the way they do. 

Our mission is to show companies novel methods for understanding people’s preferences and behaviors through the application of Behavioral Economics techniques and to provide them with scientific-based solutions.

Behave4 is the result of merging business and science from a fully pragmatic perspective. Our four founders build a perfect team due to their multidisciplinary profiles (business strategists, marketing, and behavioral economists) including an unusual hybrid of business and scientific expertise. 

 Thanks to the interaction and knowledge generated, our MAIN framework emerges, where first we Measure, then Analyze and finally INtervene. No intervention without proper measurement!


Francisco Reyes
Scientific Director
Antonio Espín

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C/ Periodista Fernando Gómez de la Cruz, nº 65
EDIF. CETIC 1ª planta, oficina 7
18014 Granada

C/Orfila 8, Bajo A.
28010 Madrid